RED – The boldest of the colors, red has been known to not only have an impact on an individual’s appetite, it can also help to paint things in a more urgent light.īLUE – Calm and peaceful, blue has been used by many large companies for the sense of security it provides. As such, we’ve put together a quick list of the most commonly used colors and how they can tap into the subconscious mind. That being said, there is quite a bit of science out there that points to the general effect each color can have. After all, painting a masterpiece takes more than just picking up the paintbrush.Ĭolor psychology is a bit more complex than simply “red means love” or “green corresponds with greed.” While it’s true that some people might make such associations, how any one person subconsciously responds to a color depends on a whole host of factors, from culture and location to past experiences and even the weather. In order to wield the power of color psychology for your interior design effectively, you first need to know a bit about how the concept works. Although the interplay of hues and shades is crucial, knowing how to incorporate color psychology into your home’s décor can give any space that extra special something that your guests just can’t put their finger on-but they’re sure to love. When it comes to branding, for example, choosing just the right color to communicate your corporate values can mean the difference between attracting your perfect customer or alienating them entirely.īut the usefulness of color psychology doesn’t end with the business big-wigs. In fact, businesses across the world have been using the study of how colors affect our mood, emotions, and (most importantly to companies) our spending habits. Color psychology-it’s not just a trendy term or year-long fad.
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